Cookies are files that the web browser saves to the user’s device. Information about a user’s behavior on our website is saved on to these cookies. When a user returns to the site later, the web browser sends back the cookies belonging to it. With the help of cookies, the site recognizes the user and utilizes the information collected about them from their last session. The information collected can contain the user’s name, email, home or work address and phone number. The site only has information that the user has given. For example, the site cannot know the user’s email, unless they have submitted it to the site. The site cannot access other information on the user’s device.
GEG Hotel uses its own and third party cookies for the following purposes:
– Recognizing the user when they visit our site. The cookie is effective for 90 days after the most recent site visit.
– Saving the chosen language so that the user is automatically directed to the right language version of our site
– Analytics and user information collection with Google Analytics -tools
– Content targeting with Facebook Pixel
Google Analytics stores information about:
– the pages you visit, and how long you spend on each page
– how you got to the site
– what you click on while visiting the site
Moreover, our websites use Google’s remarketing technology. This technology enables users who have already visited our online services and shown interest in our services to see targeted advertising on the websites of the Google partner network. Likewise, users that are similar to the visitors of our websites can be addressed.
A cookie is stored on your computer for up to two years. To avoid having cookies received, download and install Google Analytics Opt-out Browser Add-on.
Please note that if you choose to block cookies, the due functioning of the Webpage may be affected.
Google Tag Manager
GEG Hotel also uses Google Tag Manager to collect data that helps us optimize your visit.
Our website utilizes the Pixel service of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”).
Facebook pixel is a tiny piece of Java script code that we have incorporated into each of our web pages. This piece of code provides a series of functions for transmitting application-specific events and user-defined data to Facebook. We use custom audience pixels to record information about the way visitors use our website. For this reason, each of our web pages contains a custom audience pixel. This pixel records information about the user’s browser session, which it sends to Facebook, along with a hashed version of the Facebook ID and the URL viewed. Every Facebook user has a unique, device-independent Facebook ID that allows us to address and recognise users across a range of devices using the Facebook social network, so that we can address our visitors for marketing campaigns using Facebook ads. The user information will be deleted after 180 days, until the user visits our website again. “Custom Audience from Your Website” respects your privacy. Thus, no personal information about individual visitors to the website will be disclosed to the Swedish Institute and we can only advertise to website customer target groups in a targeted way once the customer target group has reached a critical mass. This makes it impossible for us to discover the identity of individual visitors.
We are informing you on this matter according to our information currently. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.
Please click here if you would like to revoke your permission: https://www.facebook.com/ads/website_custom_audiences/
How To Block Cookies
On most browsers, cookies can be blocked. Below are instructions on how to block cookies on different browsers.
- Internet Explorer: Click Tools> Internet options > Privacy > Advanced
- Firefox: Click the hamburger icon in the top right corner > Settings> Privacy & Security
- Safari: Click Settings >Privacy
- Google Chrome: Click the three dot icon in the top right corner > Settings> Advanced > Privacy& Security
Blocking cookies may disturb the usability of some sites.